Since some time concentrated detergents are quite widespread in Europe and in USA.

The lighter bottle, reduced in its dimensions,  results to be easier to use by the consumer.

Not only:  compact detergent  operates in a major environmental sustainability by reducing packaging wastes.

Since  2006,  Packaging Scorecard in  Wal-Mart has started a promotional campaign in favour of concentrated detergents, convincing the market leaders to developing the concentrated versions of the most renowned products.  

Unilever  have launched the  “Small & Mighty” bottle, the formulation of which requires  64%  water less than the traditional version and, consequently, a smaller bottle. The product has quickly conquered the marketplace and the bottle has then been adopted for other brands.

On the wave of this success Procter & Gamble too  have  more recently proposed the most famous  Tide, the detergent launched in  1946,  now in concentrated version. It is available for sale since 2008 in USA and Canada.

Needless to say, the industry of the machinery for the filling and conditioning of concentrated detergents has introduced new technologies aimed at supporting the tendencies of the market.  Just think about the extreme filling accuracy guaranteed by the flow-meter technology.