Nowadays, 40 billions litres fruit juice are drunk on the planet, with an average pro-capita of about 6 litres per year. The record of the pro-capita consumption goes to Canada (fairly 50 litres per year) followed by Germany (40 litres) and USA (36 litres) This latter alone represents one-third of the world total consumption.

Orange juice is the top hit of the preferences; the largest worldwide producer is Brazil, exporting 99% of its production, followed by USA where the production is almost thoroughly absorbed by the domestic market.

Packaging for fruit juices and soft drinks represents a remarkable marketing attraction, more than for every other segment of the beverage industry, capable of addressing choices. The pre-conditioned industrial product has affirmed itself during the post-war period, thanks to the wide-spreading of the very first conditioning technologies assuring a good conservation to the product. Currently the most utilized material is PET prevailing in the formats of 1L and 1,5L; single-serve formats are enormously growing-up too.