According to a survey carried out by the English Company Canadean  (Innovation in Beverage Packaging 2008), beverage industry is undergoing deep changes targeting the improvement of the packaging, the reduction of the effective costs and the raw material saving.

As a matter of fact, nowadays beverage tends towards the maximum reduction of weight and quantity of the employed materials for its production, by utilizing advanced technological processes to reach highest quality levels, however assuring functionality  and eco-compatibility as well.

The survey analyzes excellence cases pointing out the new tendency: from contrivances for the shape variation till the development of new production technology: the set-up of new capping systems reduced in weight and shape, so as to be easily adapted to different drinks, and the perfectioning of the decorative techniques applied to the surface.