Growth of pet food industry does not encounters any crisis. During the past five years it has undergone a 5% average growth per year and the most recent surveys of the international institutes are recording just a slight slow-down in the recent months. It is estimated that in the most advanced European countries and in the USA, the 85% of pet holders usually feed their animals with ready-to-eat food.
Pet food industry is trying to diversify their products in terms of preparation and segmentation between largely wide-spread products and premium products, by utilizing the most advanced technological solutions both in terms of machinery and materials.