While shopping into the supermarket, to whom did never happen to bump into an empty shelf, instead of finding the preferred shampoo or the house detergent fragranced with the beloved pine-tree?
Well, according to GS1 Germany, 37% of people react at the lack of a product by buying another one of a different brand, 21% change supermarket, 9% give up the purchase.
Just 17% get back again. If, to these figures, we add that 70% of the customers who choose a product in replacement are then satisfied with it, it is easy to come to the conclusion that the presence of the product on the shelf encourages the affection of the consumer to the brand.
In the latest years, the variety of solutions of “Shelf Ready Packaging” (SRP) that means ” Retail Ready Packaging”, tends to project easy-to-handle packages, with reduced dimensions and clear traceability allowing an efficacious management of the space on the shelves.