Enriched with vitamins, fibres of salts, fruit juices and fruit-based drinks are nowadays part of our everyday habits in terms of beverage.

In order to answer these new trends in beverage consumption, filling technologies have been introduced by the packaging operators to ensure high production outputand packages to guarantee cost reduction, by replacing glass or bricks with PET, PP or HDPE bottles.

Usually, these containers do not allow the pasteurization of the product or its hot filling. That’s the reason why the packaging operators have opted towards the cold aseptic preparation and filling.

Working in condition of cold aseptic filling means having to sterilize separately the product, as well as the container and its closure. The environment where this process is done must be hygienically protected.

Containers are sanitized, rinsed with sterile water, filled with thermo-stabilized product, closed: all this is achieved in a sterile environment.

At the end, the finished product is conveyed to the labelling and packing operations.

Woman, 35-years old, high salary.

This is the identity of the average wine consumer in USA, according to the data elaborated by the Centro Study Vinitaly of VeronaFiere in Italy  (www.vinitaly.com).

Regardless of the worldwide economic recession, wine in the USA does not sign out any sort of crisis. During 2008, the quantity of 3.6 billion bottles of wine have been consumed, fully aligned with the consumptions of the previous year.

This is a positive trend that, during the last ten years, has witnessed to a 30% growth of wine consumption, which ought to be stop-less.

As a matter of fact, it is foreseen that, in 2012, the per-person yearly consumption will be of 13,1 liters: this figure would claim the USA as the “biggest enologic place” in the world.

Consumers’ choices are dominated by red wine that, in the USA, represents the 44% share of the marketplace

According to Global Beverage Forecasts from Canadean, Basingstoke, UK, the growing rhythm of bottled water consumption on the US and EU markets will decrease of 1% per year in the upcoming five years, in absolute contra-tendency if compared to the two-figure growth registered during the period spanning from 2000 to 2008.

On the other side, the Asiatic markets mark, and forecasts confirm, a constant increase in the demand of bottled water.