People dedicate an average of 35/40 minutes to the shopping tour.
80% of the shopping choices are made in a store; 70% directy in front of the shelves and 60% are dictated by packaging.
A product in a shelf disposes of just a few minutes to convince the consumer, and the marketing men are fully aware of this: since ever, they study consumers, their lifestyles, their attitudes, aimed at finding the way to attract and convince the consumer towards the product.
Not so much is known, instead, about the emotional reaction inside the shop, at least up-to-date.
The combined use of two technologies, such as biofeedback and eyetracking, allows to measure these reactions, by checking the emotional levers that determine the purchase.