The market indices, leading economic indicators, usually, do not lie, especially when analyzing the needs of consumers, their preferences and estimate future choices.

When it comes to packaging, the market prefers the “green“, not as a color, but as “philosophy”: the increasing demand is heading toward a more environmentally friendly and sustainable packaging. The packages, especially when it is for food, should be studied and designed with an eye to the environment.

The “green” trend in the sector emerges clearly from a survey by Market Research, which estimates the demand for more environmentally friendly packaging, allies of the environment against pollution, will grow by 6% every year, at least for the next four years, until 2015.