Taste of wine starts from its label

A filler is not a necessary to fill a glass of good wine and taste it.
However, a good packaging is a must.
This is maintained by a new research carried out in Oregon stating consumers judge a wine from its label and from its packaging too.
‘The package helps people make a decision”
The study titled “Holistic Package Design and Consumer Brand Impressions” appeared on the Journal of Marketing and has been edited by Professors Keven Malkewitz, marketing assistant at the Oregon State University, and Ulrich Orth, marketing teacher at the Kiel, Germany based University. (more…)

GMP - Good Manufacturing Practice - is an internationally acknowledged term to identify control and management of all those processes referred to fabrication, quality control and tests on food, pharmaceutical and medical products.



