In Italy the energy drink business it’s young and very small, but it’s grown in the last years.
The sale is being made in peculiar place, like club or rest areas, but today also the retail gives space to that invigorating kind of drinks.
There are lots of competitors who work towards tempting packaging to attract customers, especially the younger.
Announced since middle of September, the new Italian Show devoted to the Packaging Industry has been officially introduced to the press on the 16th October.
It has been named PACKOLOGY: the first edition will take place at the Rimini Fairground (Italy) from Tuesday the 8th till Friday the 11th June 2010
The Show is reserved to the packaging industry operators and will have a three-year periodicity; it is the fruit of the partnership between UCIMA Association and Rimini Fiera SpA that has allocated a promotional budget of one-million euros for this new event.
The exhibition will occupy the west wing of the Rimini fairground, eight halls for a total of 60.000 sq.meter area. On display to the Show visitors will be able to see packaging conditioning and processing machinery, packaging materials, labelling, coding and marking technologies, accessories and components, logistics, press and editorial applications.
PACKOLOGY is addressed to those operators involved in the processing, conditioning and packaging industry touching several sectors: consumption goods (no food), beverage, house-hold chemistry, pharmaceuticals, food, health care etc.
Secondary packaging is now under the magnifying lens.
The US association PMMI (www.pmmi.org) has conducted a research by interviewing packaging operators from consumer packaged goods (CPG) firms in the food, beverage, dairy, electronics and personal care markets; materials suppliers; and contract packagers.
The result of this research titled ‘Secondary Packaging Market Research Study’ outlines how sustainability represents the top-of-mind for the 70% of the interviewed. Or better, the survey states that sustainability often represents a way to reach a target more than a goal itself.
Among tendency outlines by the interviewed, a progressive growth in the use of alternative materials jumps out, such as corn-based bio-plastic polylactic acid (PLA); Hexacomb, a honeycomb product made from container board and starch; thin-seal polypropylene; reductions in flute construction and micro flutes; and folding boxes in new ways to reduce corrugated fibreboard.
Needless to say, these new solutions impact on all the chain of machines (fillers, unscramblers and cappers) utilized in the primary packaging.
According to a survey carried out by the English Company Canadean (Innovation in Beverage Packaging 2008), beverage industry is undergoing deep changes targeting the improvement of the packaging, the reduction of the effective costs and the raw material saving.
350 billions units: this should bet he quantity of PET containers produced this year, according to Euromonitor, a London based company specialised in market researches. Out of these containers, many are utilized in the beverage industry, whereas PET confirms to bet he most used material in the world.
Side-by-side to the constant increase of the PET bottle utilisation, the importance of the factor of efficiency and profitability in the production of PET containers grows-up as well: this requirement is fully satisfied by the manufacturers of filling and packing machinery, which offers technologically advanced solutions allowing to save space and costs.
Among its features, it is a quite light material (40 grams approx per a 1.5L bottle), unbreakable and 100% recyclable.
For instance, the amount of companies utilizing bottles for cosmetics in recycled PET are in constant growth. In fact, the new technologies ensure the same mechanical properties of the raw PET and a similar brightness, without giving up to capturing packaging thanks to a wide possibilities of decorative subjects.
