Whom of us, when shopping into a supermarket, does not stop carefully observing the labels on foodstuffs reporting nutritional facts ? This is a widespread practice, consequence of the growing attention paid to a healthy nourishing.

Today, a new project financed by EU – FLABEL , Food labelling to advance better education for life  – may tell us something more: which effect the labels have on the consumers, with the attempt of better understanding how it affects our choice in the purchase.

FLABEL project will be developed through three years, between  2008 and 2011, involving academic institutions, small and average enterprises, retailers and no-profit organizations.

For major info: www.flabel.org

According to a survey  carried out by  DoubleClick Performics, the online consumer considers the environmental sustainability as one of the factors which mainly affects the choice whenever a product is to be purchased 

The survey, carried out on a sampling of 1.087 adults, reveals that the consumer is prepared to spend even 5% extra for an equivalent product when this latter is produced by a company promoting the respect for the environment.

Private label goods are by now a consolidated phenomenon at international level.

In the most recent years, private brand products and services  have undergone a considerable growth all over the world.

In Europe, private label goods now account for about 45% of products sold in supermarkets, compared to 25% in the USA.

This has been possible thanks  to a policy that has based  its essence on a trustful relationship with the consumer, through an image of quality and confidence of the offered product in combination with a definitely competitive price.

More than ever nowadays, in a period of constraints, the consumer feels private label goods as being more candid and nearby, i.e. absolutely far away from the sophisticated communication of the famous brands.