Wrapping, packaging are and will always be more “green“, environmentally conscious, eco-friendly. And this is the direction that the industry has chosen to follow in recent years, in order to develop technologies more environmentally friendly, quality and less polluting packaging.

It’s the sustainable packaging the protagonist of the conference, scheduled for Wednesday, November 30 “How to draw the path of sustainable packaging. The role of the industrial distribution sector”, organized by Conai and Ipack-Ima.

The intent behind this event is clear: to analyze critically and technically, thanks to the presence of experts and the presentation of case histories, the scenario of sustainability in Italy and the correct solutions with a view to prevention.

The eco-sustainability of packaging is the only choice, a necessity. The packaging waste represents about 4% of total waste and 23% of municipal waste from separate collection. It’s important to reduce the environmental impact, making the packaging more and more “green”.

Since some time concentrated detergents are quite widespread in Europe and in USA.

The lighter bottle, reduced in its dimensions,  results to be easier to use by the consumer.

Not only:  compact detergent  operates in a major environmental sustainability by reducing packaging wastes.

Since  2006,  Packaging Scorecard in  Wal-Mart has started a promotional campaign in favour of concentrated detergents, convincing the market leaders to developing the concentrated versions of the most renowned products.

Unilever  have launched the  “Small & Mighty” bottle, the formulation of which requires  64%  water less than the traditional version and, consequently, a smaller bottle. The product has quickly conquered the marketplace and the bottle has then been adopted for other brands.

On the wave of this success Procter & Gamble too  have  more recently proposed the most famous  Tide, the detergent launched in  1946,  now in concentrated version. It is available for sale since 2008 in USA and Canada.

Needless to say, the industry of the machinery for the filling and conditioning of concentrated detergents has introduced new technologies aimed at supporting the tendencies of the market.  Just think about the extreme filling accuracy guaranteed by the flow-meter technology.