The U.S. exposition with greater range of solutions in the field of packaging and processing, the Pack Expo 2011 (26-28 September), ended with the budget in positive, also for the Italian guests, flew to Las Vegas for the occasion.

Success and satisfaction for Ronchi, offering quality solutions for every need, which recorded the full consent at the Pack Expo Las Vegas 2011, confirming its vocation for exports.

Inside the kermesse the U.S., it has been possible: to assess the compatibility of the latest innovations with product lines, see the machinery for processing and packaging systems in action and find solutions complete with state-processing machinery, software , packaging machinery, converting machinery, materials and containers, plus the latest advances in security packaging, printing, graphics and instrumentation.

What’s better to reward the best packaging? An Oscar, just like the best Hollywood films, even the packaging has its highest award.

It’s officially open the 2012 edition of the Oscar of package, an important award, sponsored by the Italian Institute of Packaging in collaboration with Ipack-Ima 2012, a showcase of innovation in packaging.

Technological innovation, technical research, creative development and improvement of performance and process: the Packaging Oscar 2012 focuses on enhancement and promotion of all these aspects, giving the prize to the most deserving companies that specialize in packaging.

The packaging is not only a container, useful and functional, is also part of the charm, of the image and attractiveness of the product itself. True protagonist, the packaging, to be really attractive, but at the same time, safe and guaranteed, has to involve, in its realization, from creative to technical, a series of professionalism and expertise.

Guarantor of quality, flavor, taste and container properties, but not limited to: packaging, as shown RONCHI to know well, is also a kind of “habit” that needs to be tailor-made for the product feature.

The packaging has several functions: mechanical and conservative, because it protects the pack from shock and damage, informative, because it reports, by law, the characteristics of the product, promotional, because it is the best showcase for the manufacturer.

The drugs liberalization offers a better service to the citizen who can find more stores in his town. Field operators agree on one point: in the packaging of pharmaceutical products, the trend is towards a higher level of customer service.

Packaging isn’t any more only an envelope but an added value, the badge of the brand. This evolution keeps implication in the entire chain.

The pharmaceutical company works closely with all the suppliers: from the manufacturers of packaging machines to suppliers of materials for primary and secondary packaging, following quality procedures for the design and sharing efficiency, quality and safety targets.

If you want to have an answer to this question, you must not anxiously wait for sales charts any longer: now you can test it before launching it on the market. 

A laboratory, named “Emotional Packaging”, has been created in Milan, Italy, reproducing,  in accurately studied spaces,  the experiencing processes the shopper goes through in its interaction with the products and their packaging. 

This is a site where the producers can check the efficacy of their products and find solution to preserve the trust of their customers.

The idea has come from a company specialized in the study and realization of shops and supermarkets, in partnership with a company which studies and analyzes the impact of emotions on consumers’ shopping behaviours.