Market for personal care products promises to rise in coming years.

The jar of cream, that we find on the shelves of supermarkets and pharmacies, is just one of a lot of innovative packaging products in the market for personal care.

Personal care market is expected to grow 25% from 2007 to 2014, where the trademark owners appear increasingly willing to invest in more innovative packaging.

Besides the creativity in creating designs that respond to customer requests and send messages stored in order to attract customers, innovation is following in automation too. Ronchi Spa has become expert in the field, making filling for products even without conductivity, ensuring accuracy of dosage without the need for maintenance.

The know that personal care is an important part of daily life is growing areas in the developing world, so the sales increase and the packaging industry is continually present new challenges, which are essential to create more functional and innovative packaging that stands out from the crowd.

Secondary packaging is now under the magnifying lens.

The US association PMMI (www.pmmi.org) has conducted a research by interviewing packaging operators from consumer packaged goods (CPG) firms in the food, beverage, dairy, electronics and personal care markets; materials suppliers; and contract packagers.

The result of this research titled ‘Secondary Packaging Market Research Study’ outlines how sustainability represents the top-of-mind for the 70% of the interviewed.  Or better, the survey states that sustainability  often represents a way to reach a target more than a goal itself.

Among tendency outlines by the interviewed, a progressive growth in the use of alternative materials jumps out, such as corn-based bio-plastic polylactic acid (PLA); Hexacomb, a honeycomb product made from container board and starch; thin-seal polypropylene; reductions in flute construction and micro flutes; and folding boxes in new ways to reduce corrugated fibreboard.

Needless to say, these new solutions impact on all the chain of machines (fillers, unscramblers and cappers) utilized in the primary packaging.