Flexible packaging represents a reality under a strong growth. Just think about the United States, whereas this is second in the hit list of the most utilized packaging means, according to a recent survey disclosed by the Flexible Packaging Association. 

The reasons of this success are to be searched in the peculiarity of this kind of packaging: its   ease adaptation to a wide variety of filling processes, its low weight, convenient price and eye-catching printability.

Technological innovation involving the flexible packaging widens the possibilities and permits to create intelligent packages reacting to outside stimulations; so, for instance, we can find polypropylene and polyethylene films changing colours when deformed or suffering for sudden temperature variations, so ensuring the integrity of the products reaching the consumers. This technique consists in incorporating fluorescent molecules in the film that, in case of deformation or excessive heating, break out thus producing the easily recognizable colour variation.

Private label goods are by now a consolidated phenomenon at international level.

In the most recent years, private brand products and services  have undergone a considerable growth all over the world.

In Europe, private label goods now account for about 45% of products sold in supermarkets, compared to 25% in the USA.

This has been possible thanks  to a policy that has based  its essence on a trustful relationship with the consumer, through an image of quality and confidence of the offered product in combination with a definitely competitive price.

More than ever nowadays, in a period of constraints, the consumer feels private label goods as being more candid and nearby, i.e. absolutely far away from the sophisticated communication of the famous brands.