Shampoo is growing and there are positive effects in automation and processing.
Especially dandruff shampoos and dyes are in a continues climb.
Here you can see the recent update of the latest and detailed market research.
Unconventionally designed bottles featuring more and more peculiar geometries: this is the new frontier of the industry, especially the cosmetic one, launching on the market such new shapes, fruit of the most advanced marketing strategies.
To these continuous challenges RONCHI answered with Rototech, a monobloc version of an unscrambler and an orienter that allows to unscramble, orientate and then direct the bottles to a conveyor, or to position them into pucks: all in one machine!

To confirm the positivity of the shampoo market there are the last trend, published in the Guardian and in New York Time’s in UK and Usa, which even increased by 45% insales of dry shampoo, usually sold in cans.

While shopping into the supermarket, to whom did never happen to bump into an empty shelf, instead of finding the preferred shampoo or the house detergent fragranced with the beloved pine-tree?
Well, according to GS1 Germany, 37% of people react at the lack of a product by buying another one of a different brand, 21% change supermarket, 9% give up the purchase.
Just 17% get back again. If, to these figures, we add that 70% of the customers who choose a product in replacement are then satisfied with it, it is easy to come to the conclusion that the presence of the product on the shelf encourages the affection of the consumer to the brand.
In the latest years, the variety of solutions of “Shelf Ready Packaging” (SRP) that means ” Retail Ready Packaging”, tends to project easy-to-handle packages, with reduced dimensions and clear traceability allowing an efficacious management of the space on the shelves.