April 9th, 2009
Wine is in good health, at least in the United States
Woman, 35-years old, high salary.This is the identity of the average wine consumer in USA, according to the data elaborated by the Centro Study Vinitaly of VeronaFiere in Italy (www.vinitaly.com).
Regardless of the worldwide economic recession, wine in the USA does not sign out any sort of crisis. During 2008, the quantity of 3.6 billion bottles of wine have been consumed, fully aligned with the consumptions of the previous year.
This is a positive trend that, during the last ten years, has witnessed to a 30% growth of wine consumption, which ought to be stop-less.
As a matter of fact, it is foreseen that, in 2012, the per-person yearly consumption will be of 13,1 liters: this figure would claim the USA as the “biggest enologic place” in the world.
Consumers’ choices are dominated by red wine that, in the USA, represents the 44% share of the marketplace
According to Global Beverage Forecasts from Canadean, Basingstoke, UK, the growing rhythm of bottled water consumption on the US and EU markets will decrease of 1% per year in the upcoming five years, in absolute contra-tendency if compared to the two-figure growth registered during the period spanning from 2000 to 2008.
